Research & Reporting

Clear reporting for complex discussions.

I attend workshops, roundtables and meetings, take detailed notes, and write the report afterwards: themes, decisions, action points and a clear executive summary. Alongside this, I produce commercial and business-development research briefs for teams who need a dependable second pair of hands.

Founded by
Alexandra Witherow
Based in
Edinburgh and London
Availability
Available on request

What I do

Professional scribing, in plain terms: focused attention on the written record.

When participants need to contribute fully to a workshop or meeting, important details can easily be lost. I listen for what matters, capture the discussion accurately, and turn it into a clear document that remains useful after the session ends.

Deliverables can include structured reports, executive summaries, thematic findings, decision and action logs, or standalone research briefs. The format, level of detail and intended audience are agreed before the work begins.

This support is particularly suited to consultancies, professional-services firms, industry bodies, policy organisations and specialist commercial teams.

Services

Four ways I can help

Workshop Notes & Reports

01

Attendance in person or online, with detailed live notes turned into a structured written record: themes, decisions, action points and an executive summary.

  • Live scribing
  • Structured report
  • Action points

Commercial Research Briefs

02

Focused desk research on markets, sectors, regulation or competitors, delivered as a concise brief with sources and clear conclusions.

  • Market context
  • Sourced findings
  • Concise brief

Business-Development Research

03

Background on prospects, sectors and events: who they are, what they publish, where the relevance lies, and what is worth raising in a first conversation.

  • Prospect profiles
  • Sector mapping
  • Talking points

Research & Document Support

04

Focused support for smaller assignments, including document summaries, meeting packs, draft refinement and recurring research requirements.

  • Document summaries
  • Meeting packs
  • Draft support

Approach

Why human-led reporting?

Automated tools are genuinely useful, and I use them where they help. A transcript is a faithful record of words spoken — but a room full of overlapping voices, half-finished points and unstated context is not yet a report.

The difference is judgement: knowing which thread became a decision, which objection was withdrawn, what a term means in this sector, and what a reader who wasn't there needs explained. That is the work between a raw transcript and a document someone can act on.

  • Judgement

    Signal separated from repetition, so the report reflects what the discussion actually concluded.

  • Context

    Sector language, acronyms and stakeholder positions understood rather than transcribed verbatim.

  • Synthesis

    Scattered contributions grouped into coherent themes, decisions and next steps.

  • Quality control

    Every deliverable read end to end and checked for accuracy, consistency and tone before it reaches you.

About

Alexandra Witherow

I read Economics at the University of Edinburgh, which is where the habits behind this work come from: structuring an argument, reading data carefully, and writing precisely about complicated material.

My most relevant experience to date is paid scribing at a two-day Global Space Traffic Management workshop, attended by government and commercial stakeholders. It was technical, fast-moving and sensitive — good preparation for keeping an accurate record while a discussion moves between regulation, operations and competing interests.

I work directly with clients rather than through a team, so the person you brief is the person who attends, writes and checks the work. I keep my workload manageable so I can give each project proper attention, and I am glad to say so when a deadline is not realistic.

Process

Four stages, start to delivery

  1. I

    Brief

    A short conversation on scope, audience, format and deadline, so the deliverable is agreed before work begins.

  2. II

    Attend or Research

    Live attendance and detailed notes, or focused desk research with sources recorded as I go.

  3. III

    Structure & Draft

    Material organised into themes, decisions and actions, then drafted in the format you asked for.

  4. IV

    Review & Deliver

    A careful check for accuracy, tone and consistency, then delivery with one round of revisions included.

Contact

Tell me about the workshop, or the question you need answered.

A short note on the date, format and the output you have in mind is enough to start. I will reply with what I can deliver and by when.